About the Finishers Brand
The idea of the Finishers Brand was not the product of a brainstorming session or through a deliberate thinking about launching a brand.
It's conception was given to Joseph De Las Nieves through the Holy Spirit while reading the Bible during a fast in 2022 when in the middle of reading and praying late in the night Joseph heard God tell him, "Start the Finishers. Find the Finishers."
At that moment the idea for the logo was planted in his mind and the concept for the brand along with his assignment from God.
You may have noticed that the Finishers Brand is plural. This is deliberate. Joseph believes that Jesus Christ (YHWH) is the only one worthy of being called "The" Finisher as He is the Son of God and the only way to the Father.
Jesus Christ went to His last breathe to complete His assignment on the cross for all of us with His final words, "It is finished." And Christians who will take up their cross for the Lord all the days of their lives until their last breathe are His Finishers.
The Bible tells us in Matthew 7, "Enter ye in at the strait gate: for wide is the gate, and broad is the way, that leadeth to destruction, and many there be which go in thereat: Because strait is the gate, and narrow is the way, which leadeth unto life, and few there be that find it."
Finishers are the few.
We've all seen it in every aspect and niche in life you can think about: Many start. Few Finish. During the 'falling away' of the church who will be the few that never lose their faith in Jesus Christ (YHWH) and serve Him in action? It's going to be the Finishers.
It's been said, "The path of least resistance is what leads men and rivers crooked." This is true. For to be one of God's Finishers we are called to walk the narrow path. While so many people out there take the easy path (the broad path), Finishers fully surrender to the Lord on the narrow path and understand what's at stake - eternity in Heaven with our Creator.
In Hebrews 12 we read, "Looking unto Jesus the author and finisher of our faith; who for the joy that was set before him endured the cross...' Finishers must also endure as we live our lives on the proving ground.
In the Bible, God has shown us and told us what is the price of entrance into His Kingdom. Who is willing to pay the price and ransom for the Crown of Life? Finishers are.
And the Finishers Brand Calvary drop logo is a declaration to everyone who see's it that Finishers are covered by the Blood of Jesus Christ.
If you are one of us, welcome to the Finishers community.
Take up your cross.
Live your assignment boldly.
Pay the ransom for the Crown of Life.
Run the race.
